An update on Kria Juice.
There’s a lot of buzz surrounding the cannabis-derived compound Cannabidiol (CBD) and its many benefits. People suffering from epilepsy, autism, IBS, Parkinson’s and many other afflictions are using CBD for relief, demonstrating the profound effect that CBD can have on the body. CBD is being incorporated into everything from chewing gum, to pet treats, to inhalers. Innovators are scrambling to define market share, and the industry is estimated to grow from nothing a few years ago, to $2 Billion by 2020.
A search into the CBD marketplace leaves the novice consumer awash in misinformation and uncertainty about the safety and origin of the product. Many of the CBD products found on the internet are of questionable quality and potency. Foreign sourced CBD from Europe or Asia mixed into value added products is currently legal for sale throughout the United States, but how that CBD is farmed and formulated varies greatly. Even domestically grown CBD is suspect because there are no industry standards to provide consumer protection, and the interstate commerce of domestically grown products is legally a gray area. How to know what is safe and legal?
Let’s take a look at what CBD is. Cannabidiol is one of 80+ compounds found naturally in cannabis plants called cannabinoids. They interact with an internal regulatory system in our bodies called the Endocannabinoid System. CBD is the second most common cannabinoid found in cannabis after THC, with the important distinction that it does not impart a euphoric (or dysphoric) high. Cannabinoids in general present a remarkably high therapeutic index without any associated toxicity. In other words, CBD has great potential as therapy, doesn’t get you high, and you can’t overdose on it. Reconcile that for a moment with what you know about opiates and OTC pain killers and their toxicity.
Kria is engaged in cultivating organically farmed hemp cannabis plants in Vermont that are very carefully bred to contain high ratios of CBD with virtually no THC. Our long term goal is to support a community of Vermont businesses from growers to vendors that demonstrate responsibly farmed and expertly formulated CBD products. Quality assurance testing, genetic programs, clean extraction and product innovation will set the standard for Vermont to lead in the Wild West that is the CBD market today.